PROMOTION AND MARKETING STRATEGIES

PT Indofood Sukses Makmur Tbk has some marketing strategies to increase their sell.the strategi consist of 4P:

• Product
• Price
• Promotion
• Place

PRODUCT INDOFOOD

PT Indofood Sukses Makmur Tbk, through its subsidiaries, engages in the manufacture and distribution of processed food products in Indonesia. It provides instant noodles under Indomie, Sarimi, and Supermi brands; wheat flour under Segitiga Biru, Cakra Kembar, and Kunci Biru brand names; and cooking oil, and margarine and shortening under various brands, including Bimoli, Sunrise, Delima, Cornola, Happy Salad Oil, Simas, and Amanda. The company also offers baby foods; snack foods, including potato chips under various brands, such as Chiki, Cheetos, Chitato, JetZ, Lay’s, Tenny, Yoyo, Tradia, and Mixx; and biscuits. In addition, it provides food seasonings, which include soy sauce, chili sauce

THE PICTURE OF PACKAGING MI GORENG

PRICE INDOFOOD

Price of Indofood more expensive than another product. But the quality of this product is good. The price of Indofood in market. For example:
Rp 1.300/ pack – Rp 1.500/
Indomie Goreng price extremely achievable for society.

Promotion
In the promotion, Indomie use electronic media and print media for example :
- advertisement in television
The advertisement of Indomie in television
is very interesting because it has motto “ Indomie Seleraku “
- advertisement in internet
The advertisement in internet is explanation about this
company so it can make all customer get more information
about this product.
- advertisement in radio
- advertisement in Baliho and Billboard

Place

The distribution of Indomie is clear because Indomie Goreng all customer can get this product in the various place for example market,supermarket, kiosk and hypermarket

The Picture of Advertisement Indomie Goreng

ADVERTAISMENT IN TELEVISION
Advertisement Indomie Goreng “kiss mother”

ADVERTAISMENT IN TELEVISION
Advertisement Indomie Goreng “jingle dare”

ADVERTAISMENT IN TELEVISION
Advertisement Indomie Goreng “Lebaran”

ADVERTAISMENT IN BALIHO
Advertisement Indomie Goreng “Indomie Is Indonesian Not Nigerian”

STRATEGY INDOMIE GORENG

Strategi Indomie deep face competitor:

• To Take out product new Indomie Goreng Kriuuk
• To Increase quality
• the promotion, Indomie use electronic media and print media
  
  MY OPINION

I think is big company which is product many promotion ways indomie to through print media and electronic media. Product have been know all Indonesian his product also able to get easily various by the place. Indomie Products is good The information abaut Indomie was found in Internet . Internet inform that the consumer like Indomie because Indomie has a different taste than other product.