The Picture of Packaging
The Market Segmentation
The Product Value
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The Customer Behaviour
The Picture of Packaging
INDOMIE GORENG KRIUUK
The Market Segmentation
Demographic segmentation
Age : correct for age all except baby
Gender : male and female
Income : free
Geographic Segmentation…
Regional : Indonesia
Population Density : Over50 Million People
Population Growth Rate : 30% / year
The Product Value
The Main Target Marketing: teenagers and youth
The Packaging : Very simple Packaging
The Placement : Practical
The distribution : clear and easy
The advertisement : Very creative and educative like “ indomie seleraku” it is showing that the Indomie product is made from the element natural
Customer Behaviour
Costumer of indomie think the is cheap than average in Indonesia.
The customer choose product of indomie influence for environment
The customers of indomie buy the product in nearby kiosk or shop
Price
Rp.1100/pack s/d Rp.1500 Count shop sell how much…….?
PROMOTION
In the promotion, extra joss use electronic
media and print media.
My Opinion
The product packaging pratical
The target market is all society
The knowledge customer about the indomie product is good.
