CUSTOMER SEGMENTATION & BEHAVIOR

THE LIST

• The Picture of Packaging

• The Market Segmentation

• The Product Value

• The Customer Behaviour

The Picture of Packaging

INDOMIE GORENG KRIUUK

The Market Segmentation

Demographic segmentation

• Age : correct for age all except baby

• Gender : male and female

• Income : free

Geographic Segmentation…

• Regional : Indonesia

• Population Density : Over50 Million People

• Population Growth Rate : 30% / year

The Product Value

• The Main Target Marketing: teenagers and youth

• The Packaging : Very simple Packaging

• The Placement : Practical

• The distribution : clear and easy

• The advertisement : Very creative and educative like “ indomie seleraku” it is showing that the Indomie product is made from the element natural

Customer Behaviour

• Costumer of indomie think the is cheap than average in Indonesia.

• The customer choose product of indomie influence for environment

• The customers of indomie buy the product in nearby kiosk or shop

Price

Rp.1100/pack s/d Rp.1500 Count shop sell how much…….?

PROMOTION

In the promotion, extra joss use electronic

media and print media.

My Opinion

• The product packaging pratical

• The target market is all society

• The knowledge customer about the indomie product is good.