Company : INDOFOOD
Product Specific
INDOMIE GORENG
PURPOSE
1. To discuss why Indomie Goreng is better prefer
2. To discuss why this Indomie Goreng product still survive to be the leading
3. producers of dairy Indonesia until now.
4. To explain about the variety of the product especially for Indomie Goreng flavor.
RESEARCH QUESTION
The picture

When First Introduce
1. In 1978 the story begin
2. This company in 2002 to launch Indomie Goreng by different variation
3. in 2004 indomie launch new innovation in facing competitor that is indomie Goreng kriuk.
The competitor
1. The competitor Indomie Goreng is Mie Sedap
2. Indomie Goreng have a strategic to defend be the leading of the posision in Indonesia.
Inovation
In face of competitor of indomie Goreng launch product with variation, Indomie Goreng is currently available in four exciting flavors:
1. MiGoreng Asli (Soy Shallot/ Chicken ) flavor
2. MiGoreng Ala- Thai (Chilli-Garlic) flavor
3. MiGoreng Kari Kapitan (Curry) flavor
4. MiGoreng Sambal Udang (Spicy Prawn Sambal) Flavor
Expected Finding
Finally, Indomie Goreng constantly prefer and become number one
Opinion
though indomie Goreng face now many competitors but indomie Goreng still survive. indomie Goreng has many strategis in face of competitor that is launcing indomie Goreng kriuk.