CUSTOMER SEGMENTATION & BEHAVIOR

THE LIST

• The Picture of Packaging

• The Market Segmentation

• The Product Value

• The Customer Behaviour

The Picture of Packaging

INDOMIE GORENG KRIUUK

The Market Segmentation

Demographic segmentation

• Age : correct for age all except baby

• Gender : male and female

• Income : free

Geographic Segmentation…

• Regional : Indonesia

• Population Density : Over50 Million People

• Population Growth Rate : 30% / year

The Product Value

• The Main Target Marketing: teenagers and youth

• The Packaging : Very simple Packaging

• The Placement : Practical

• The distribution : clear and easy

• The advertisement : Very creative and educative like “ indomie seleraku” it is showing that the Indomie product is made from the element natural

Customer Behaviour

• Costumer of indomie think the is cheap than average in Indonesia.

• The customer choose product of indomie influence for environment

• The customers of indomie buy the product in nearby kiosk or shop

Price

Rp.1100/pack s/d Rp.1500 Count shop sell how much…….?

PROMOTION

In the promotion, extra joss use electronic

media and print media.

My Opinion

• The product packaging pratical

• The target market is all society

• The knowledge customer about the indomie product is good.

Company : INDOFOOD
Product Specific
INDOMIE GORENG
PURPOSE
1. To discuss why Indomie Goreng is better prefer
2. To discuss why this Indomie Goreng product still survive to be the leading
3. producers of dairy Indonesia until now.
4. To explain about the variety of the product especially for Indomie Goreng flavor.
RESEARCH QUESTION
The picture

When First Introduce
1. In 1978 the story begin
2. This company in 2002 to launch Indomie Goreng by different variation
3. in 2004 indomie launch new innovation in facing competitor that is indomie Goreng kriuk.
The competitor
1. The competitor Indomie Goreng is Mie Sedap
2. Indomie Goreng have a strategic to defend be the leading of the posision in Indonesia.
Inovation
In face of competitor of indomie Goreng launch product with variation, Indomie Goreng is currently available in four exciting flavors:
1. MiGoreng Asli (Soy Shallot/ Chicken ) flavor
2. MiGoreng Ala- Thai (Chilli-Garlic) flavor
3. MiGoreng Kari Kapitan (Curry) flavor
4. MiGoreng Sambal Udang (Spicy Prawn Sambal) Flavor
Expected Finding
Finally, Indomie Goreng constantly prefer and become number one
Opinion
though indomie Goreng face now many competitors but indomie Goreng still survive. indomie Goreng has many strategis in face of competitor that is launcing indomie Goreng kriuk.

PT. Indofood Sukses Makmur Tbk. Company Profile

Presto! PT Indofood Sukses Makmur (Indofood) is one of the world's largest makers of instant noodles, commonly referred to as ramen. The Indonesian company also manufactures infant cereals, sauces, seasonings, snack foods, cookies and crackers, flour, cooking oils, and margarine for the retail and foodservice sectors. Its products, including its Supermi, Sarimi, and Sakura brands of ramen, are available in more than 150,000 Indonesian retail food outlets. Although the PT Indofood is publicly traded, it is controlled by president and CEO Anthony Salim's First Pacific group.

Company Overview

PT Indofood Sukses Makmur Tbk, through its subsidiaries, engages in the manufacture and distribution of processed food products in Indonesia. It provides instant noodles under Indomie, Sarimi, and Supermi brands; wheat flour under Segitiga Biru, Cakra Kembar, and Kunci Biru brand names; and cooking oil, and margarine and shortening under various brands, including Bimoli, Sunrise, Delima, Cornola, Happy Salad Oil, Simas, and Amanda. The company also offers baby foods; snack foods, including potato chips under various brands, such as Chiki, Cheetos, Chitato, JetZ, Lay’s, Tenny, Yoyo, Tradia, and Mixx; and biscuits. In addition, it provides food seasonings, which include soy sauce, chili sauce,...

PT Indofood Sukses Makmur Tbk, through its subsidiaries, engages in the manufacture and distribution of processed food products in Indonesia. It provides instant noodles under Indomie, Sarimi, and Supermi brands; wheat flour under Segitiga Biru, Cakra Kembar, and Kunci Biru brand names; and cooking oil, and margarine and shortening under various brands, including Bimoli, Sunrise, Delima, Cornola, Happy Salad Oil, Simas, and Amanda.

The company also offers baby foods; snack foods, including potato chips under various brands, such as Chiki, Cheetos, Chitato, JetZ, Lay’s, Tenny, Yoyo, Tradia, and Mixx; and biscuits. In addition, it provides food seasonings, which include soy sauce, chili sauce, tomato sauce, instant seasoning mixes, recipe mixes, powder condiment, oriental series, and complementary series and syrup; and food ingredients, including ground spices, freeze dried and air dried products, and blended food seasonings. Further, the company offers flexible packaging materials that cater to a range of applications in the food and non food areas, such as wrappers for noodles, seasonings, oil, snacks, biscuits, coffee, candy, detergents, shampoo, and toothpaste. Its customers include wholesalers, retailers, supermarkets, and grocers. The company was founded in 1990 as PT Panganjaya Intikusuma and changed its name to PT Indofood Sukses Makmur Tbk in 1994. PT Indofood Sukses Makmur Tbk is headquartered in Jakarta, Indonesia.

My Opinion

I think PT Indofood Sukses Makmur Tbk biges company. It provides instant noodles
under Indomie, Sarimi, and Supermi brands; wheat flour under Segitiga Biru, Cakra Kembar, and Kunci Biru brand names; and cooking oil, and margarine and shortening under various brands, including Bimoli, Sunrise, Delima, Cornola, Happy Salad Oil, Simas, and Amanda.I think Indofood’s strongest legacy today is the strength of its brands, many of which have been companions to the people of Indonesia for over two decades.